We are so proud to partner with DIRT Charity, founded by model and environmental activist Arizona Muse, DIRT’s mission is to help fashion become a climate solution by growing raw materials on biodynamic farms.

Find us on the Earth Shop alongside other conscious brands who donate a percentage of sales to DIRT.

5% of all profits from sales goes to DIRT Charity. Learn more about their mission here.

DIRT Charity

DIRT is a UK charity working globally to turn fashion into a climate solution, starting with the soil.

WHY SOIL?

Fashion is grown in soil, and the way we currently grow our raw materials causes tremendous harm to soil, and is a catalyst for climate change. We could grow fashion crops in a way that heals soil and restores nature to full health and thriving biodiversity. Regenerating soil is a long term solution and the fastest answer we have to climate change.

We work with Biodynamic agriculture which is a powerful nature-based solution for farming and the processing of farm grown materials. Our goal is to bring fashion’s sourcing power behind soil regeneration globally. Our mission is to grow and process all fashion’s raw materials biodynamically.

DIRT HAS THREE FUNDS:

Education Fund: Provides scholarships to biodynamic colleges globally, supports the implementation into curriculums of farming fashion’s raw materials biodynamically, and funds the creation of educational and awareness raising media content.

Biodynamic Associations Fund: Supports Biodynamic Associations as they implement fashion crops into their mandate. There are 100 associations around the world who work tirelessly to promote biodynamics, and to attract, educate and support farmers to this healing modality of agriculture.

Farm Projects: Supports a number of proposed local projects around the world, led by extraordinary people who are experienced in biodynamics, and who will create impactful and inspiring change; not just to the soil and fashion supply chain, but to their local communities, wildlife and surrounding ecosystem. These will act as pilot projects to showcase their success, to implement more projects in other locations in the future.

DIRT’S STORY:

DIRT's story started with Arizona Muse, the founder of DIRT, a model for over twelve years who became an extremely passionate environmental activist a few years into her career, when unravelling the truth about what really happens to the planet and people who make the clothes she was indirectly helping to sell.

Over time, Arizona began to realise through her activism, research, sustainability consulting, serving on boards, giving talks globally and meeting with farmers that everything starts with soil, from which we grow or mine everything that we need. Not just the food we eat, but the clothes we wear, the wood for our buildings and interiors, the herbs for our medicine and beauty products.. all begin as raw materials grown in soil by farmers.

However, the current agricultural system is not working healthily, she noticed. It became clear to her that the manifestations of climate change we are witnessing around the world are happening in large part because our soils have been degraded by conventional farming techniques.

DIRT specialises in funding projects around the world regenerating the soil, ecosystems and communities through biodynamic farming methods. As well as fundraising for these projects, DIRT also fundraises annually for two funds whose content is distributed annually to educate and support farmers to learn the most effective method of farming in terms of quality of yield and being a solution for climate change.

DIRT’s mission is to help fashion become a climate solution by growing raw materials on biodynamic farms. John Muir once said - “Of all the paths you take in life, make sure a few of them are dirt”. We couldn't agree more.